When Kodak filed for chapter 11 bankruptcy last year it was a crucial moment for the digital paradigm in production, leaving movie-makers who prefer actual film left in somewhat of a discrepancy: why should they have to sacrifice for a digitalized product? Oh yeah, because that costs money! But thanks to 20th Century Fox and other top Hollywood studios like Disney, Warner Bros, Sony, Paramount, and NBC Universal, Kodak is now back in the game, hoping to reverse any debt by September. And with the transformation from 35mm to full digitization in theaters being almost 100% complete, it’s obvious the demand for the real stuff keeps going down. But according to Kodak, it’s still a part of their future and the company “continues to manufacture billions of linear feet of film every year.”
So film isn’t dead, after all! I’m sure directors are ecstatic about this news, especially Christopher Nolan, who’s been on a quest to save 35mm for a while now. And who knows, maybe young filmmakers will shy away from the inevitable digital revolution and decide to toy with the real stuff.