I’m all about promoting a healthier lifestyle, but for some cases just knowing certain information is gross enough (do we really want to see a graphic of mouth cancer as we approach the store checkout?). But apparently for Australia their new cigarette ads, as unveiled by Health Minister Nicola Roxon this morning, will depict some of the darker more consequential side effects of smoking (in case you didn’t notice the images above that make me never want to be around another cigarette again).
The cigarettes will also be packaged in an olive green hue based on studies that show smokers found it to be the least attractive color, but have agreed the graphic images were also appropriate. Expect the change to occur by December 1st.
Though graphic cigarette packaging serves an overall purpose for our general well-being, there seems to be some issues with the new box design that is a part of Australia’s Tabacco Plain Packaging Act of 2011, including the encouragement of a black market for tabacco and the fact certain manufacturers will be even willing to sell cigarettes without displaying their brand (and Australia is saying, “too bad, so sad!”).
Does this mean we’ll see fast food packaging go down a similar route in the future, or will cigarettes be the only case?